The most overlooked marketing technique in modern advertising is business card design. The purpose of the card is overshadowed by the horrible designs that so many amateurs designers create; too often the cards are filled with images and colors that make them look gaudy.
Must know fact about business card design
This is a list of business card design fact and fiction. Following these rules will put you on the right path to designing a great business card that will deliver plenty of response from prospective customers.
More graphics translates into more sales.
Only use the logo and picture as graphics elements. Any graphic besides a logo and a picture will serve only to clutter the card and overshadow the essential information intended for the prospective clients. Your best friend is white space; use it to make the most important elements stand out.
Use more information to get more responses.
Giving people easy access to information can be easily accomplished with a business card. Do not include promotions, sales, etc.., because the card might be carried in a wallet or filled away in a Rolodex for weeks, months or even years before a customer contacts you regarding your service. If you make this mistake, you may have to honor a special even though it might be over. A well-designed card contains these elements:
*The card-issuer’s name
* The card-issuer’s title
* The name of the company or organization
* Phone number(s)
* E-mail address
* Website URL
* A brief list of products and/or services
* Optionally, a business card can include a photograph or company hours
Great card designs always include plenty of white space. Arial and Times New Roman are the preferable fonts to use on a business card.
Similarity is the name of the game.
Business card can vary from person to person, company to company and industry to industry. You can always pick a great card from a crowd. Make a card stand out by using design elements and unique color blend. A simple line under a certain section can go a long way in distinguishing a card. Products, storefronts and even real estate can be used as design elements. Another way to set your business card design apart is to add additional information on the back of the card, especially if the business works on a schedule (like a radio station, for instance). If you have a folded card like some companies prefer, you can use the extra space to include product-offering lists and other information. Horizontal and vertical designs gives you the chance to be as imaginative as possible.
Paper has no effect on my business card appeal.
Flimsy paper, perforated edges and paper company brand names cheapen your card, thus cheapen your impression on potential clients. Use professional paper to impress your clients, you will also save money and time. 13-point matte paper or 14-point gloss paper is what the professional use and you should too.
I can print my business cards at home.
Inkjet, deskJet, copiers: It doesn’t matter; none of them can come close to equaling the quality of professional printing ink. Your business card ink denotes the quality of your service; it works hand-in-hand with your paper quality to make your clients take you seriously and boost your return on investment. The pros use professional ink and you should too; professional ink is bright, full and fade-resistant, contrary to regular ink.