Business Card Design – How to Stand out and Get Noticed

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One of the most powerful, yet over looked weapons in your

marketing arsenal is your  business   card . If designed properly

this little 3 x 2.5 piece of paper will not only let people know

how to contact you it will also tell them why they should

contact you. In order to be effective and get you more  business 

your  Business   card  must stand out, and get noticed.

How a distinctive  business   card  resulted in a $5,000 Sale

A friend of mine and his wife recently went furniture shopping.

By the end of the day they had gone to 8 stores and had 8

 Business   cards . 7 of the  Business   Cards  were your garden variety

white cards with one or two color writing on them.

One card was a little different. The salesman, we will call him

Bob, had decided to make his card stand out a little by putting

his picture on it along with a couple of color pictures of his

furniture. Bob’s  business   card  made an immediate impression.

The next day they flipped through the all the  business   cards 

that they had received the previous day. They immediately

remembered Bob from his  business   card . They went to Bob’s store

and spent over $5,000! All because of a  business   card .

5 Tips to make your  Business   Card  Stand out

1 – Use Full Color Printing

In the old days full color printing (4 color printing) was

extremely expensive. You could pay over $200 /1000 for high

quality full color cards. Prices have dropped and you can now

get beautiful full color cards printed for about the same price

as a plain two color card.

2 – Use a Tagline

A “tagline” is a one sentence benefit statement. Think of your

 Business   card  as a “Mini Billboard”. Pretend that you are

writing a classified ad for a newspaper. You only have a small

amount of space to describe your product or service in an

intriguing way … what would you write to describe it? For example: A Realtor could say “Helping Build dreams one home

at a time”

3 – Put a picture on it!

I highly recommend that you put a picture on your  business   card .

Studies have shown that people are more likely to hold on to a

 Business   card  with a photo on it. It could be your picture, a

picture of your product, or a combination of both. Picture

cards get attention!

4 – Don’t use  Business   Card  “Templates”

There are websites you can go to online where you can choose

from pre-made  business   card   designs  called templates. The

problem with this is that the more people who use these

templates the more you card starts to look like everybody

else’s. You want to have a  business   card  that stands out

from everybody else’s, not one that gets lost in the crowd.

5 – Let a Professional Design It

Unless you are a professional graphic designer  designing  your

own  card  is like performing root canal on yourself. Its going to

take a lot of time and you may not be happy with the results.

Leave the designing to the professionals and use you time doing

what you do best … selling your product or service!

Copyright © Jack Bastide All rights Reserved

Source by Jack Bastide