One of the most powerful, yet over looked weapons in your
marketing arsenal is your
this little 3 x 2.5 piece of paper will not only let people know
how to contact you it will also tell them why they should
contact you. In order to be effective and get you more
A friend of mine and his wife recently went furniture shopping.
By the end of the day they had gone to 8 stores and had 8
white cards with one or two color writing on them.
One card was a little different. The salesman, we will call him
Bob, had decided to make his card stand out a little by putting
his picture on it along with a couple of color pictures of his
The next day they flipped through the all the
that they had received the previous day. They immediately
remembered Bob from his
and spent over $5,000! All because of a
1 – Use Full Color Printing
In the old days full color printing (4 color printing) was
extremely expensive. You could pay over $200 /1000 for high
quality full color cards. Prices have dropped and you can now
get beautiful full color cards printed for about the same price
as a plain two color card.
2 – Use a Tagline
A “tagline” is a one sentence benefit statement. Think of your
writing a classified ad for a newspaper. You only have a small
amount of space to describe your product or service in an
intriguing way … what would you write to describe it? For example: A Realtor could say “Helping Build dreams one home
at a time”
3 – Put a picture on it!
I highly recommend that you put a picture on your
Studies have shown that people are more likely to hold on to a
picture of your product, or a combination of both. Picture
cards get attention!
There are websites you can go to online where you can choose
problem with this is that the more people who use these
templates the more you card starts to look like everybody
else’s. You want to have a
from everybody else’s, not one that gets lost in the crowd.
5 – Let a Professional Design It
Unless you are a professional graphic designer
take a lot of time and you may not be happy with the results.
Leave the designing to the professionals and use you time doing
what you do best … selling your product or service!
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