Business Cards Design 102 – Company Logos

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Obtaining a company logo is more than just making you feel that your company identity is complete. You are getting something to represent your company in print, something that people would easily remember your company by and associate your products with. That is why it is of utmost importance that you include a logo on your business cards design.

Logo basics

o A logo is a figure that acts as a representation of an entity, in this case, your company. You can give it a classic look to give a serious tone, or a colorful design that connotes fun or creativity. The way it looks is vital since this immediately draws people to take a closer look at your company and its offerings.

o Your logo may contain graphics or pure text. It would be best if you can incorporate both, particularly if you are just starting out. That way, people can remember your company name better and have an image that they can link it to. After all, people respond better to images than just plain letters.

o However, avoid visually overwhelming designs with equally striking fonts. The simpler your logo is, all the better. The goal is to build recall and not shock or distaste.

o If it has too much elements incorporated in it such as big graphics, unusual fonts and bold colors, it becomes too arduous for your reader or client to process in one go. Moreover, if it has too much or looks too much, people might miss the very point of your design.

Factors to consider when you make your own company logo

Designing a good logo is no easy feat. There are several things that you need to consider. These are not meant to make it harder but they are actually guidelines to help you with the process of designing.

1. Strike a balance

Give your design a good balance – a balance between the image and the letters, a balance between creative and simple, and a balance between what works for you and what appeals to others at the same time.

2. Use nice and simple letters

Make your characters readable, even from a certain distance. Remember, your business card designs require readability. So while it is a small space, do not use overly thin fonts but stay away from the very chunky ones too. It would be good if you can place an ample amount of space in-between letters so they do not appear crowded. Sans serif fonts like Arial work better than complicated ones.

3. Pick pleasing colors and be careful with the combinations

Even the color becomes a part of the identity of your logo, for instance, McDonald’s yellow, LA Lakers’ purple and Coca-Cola’s red. So choose your colors wisely. Stay away from colors that strain the eyes.

When you combine colors, make sure that the font does not blend into the color of the graphics. Use contrasting colors to avoid this but make sure that they don’t overpower each other, either.

4. Be original

This is a must. Your logo has to be original, or else you’re at risk of violating intellectual property rights. Not only that but people might mix up your company with another if there’s a striking resemblance between your logos.

In summary, make a clean and simple design that combines minimalism with a dose of creativity. This is the formula to getting a good logo. If you successfully create one, this could be the highlight of your business cards design.

Source by Carla Sangaspar