Business people require business cards on several occasions. They need to give their cards to stakeholders, government officials, media persons and potential customers. These cards do not simply carry the whereabouts of the organization, but also carry an image of a company. The cards used for business purposes carry an image of the organization like the logo. It possesses the identity of an enterprise. Hence, the presentation style of the card is essential to leave a positive impression on the mind of a viewer about an enterprise.
A person should make a business card design that is professional in appearance. The first and foremost factor that is essential for the look of the card is the print. One should keep a clear printed card. If you have a card with smudged ink, it might not create a positive impression in the mind of a viewer. It becomes less legible and might have a shabby appearance. Another vital factor is to use a fine quality paper.
A good quality paper leaves a positive impact of the company on a viewer’s mind. You can use a glossy paper or a thick one to give the look and feel of a fine quality. It is not required to make a card lavishly styled with all sorts of graphics and bright colors. One can have a simple card with a pearl white or any other color background.
The simplicity brings elegance to the card. A simple card enables a viewer to absorb its details soon. Graphics are useful only when there is enough space. You can use them when you need to convey anything significant to a viewer. Logo of your company is essential, as it is a sort of representation of your company. A card should have enough space to adjust the logo. One should not cram the logo with rest of the details. All your contact details should be visible with clarity. For the legibility, the font sizes should not be too thick. One can have simple font type and size.
There are various types of cards for different types of businesses. Marketing cards have different designs and captions that might aim to advertise a product, service or event. Trade cards embody a particular type of trade of the owner. Personal cards focus on the profession and personality of the card owner himself. Among all these types, you have to decide which is appropriate for your profession.