What does your business card design say about your business? After meeting with a potential customer or a business associate, your card is many times all that is left to represent your business or product. This is why it is important to seek an image that best represents you and your company.
Of course, during these economic times, many businesses just don’t have the resources to hire a graphic designer. Business owners faced with this task should keep some important rules in mind. For starters, there are internet sites where you can build your cards and design from the beginning to the finished product.
What is it that sets you apart from your competitors? Your aim should be to make a business card design that stands out and grabs the attention of your customer or client. Design your cards in a way that will make your services unique and will captivate and be impressive to the market you are trying to reach.
Your new business card design should not only include who you are, what you do and how you can be contacted, but it is a chance to include more than just your basic contact details. Grab your customer’s attention with a catch phrase, and sell your product with your words. What can you do for your customer?
This seems like a no brainer but many people miss putting important contact information on their business cards. Don’t forget to include an email address, a phone number, an 800 number, a cell phone number, a FAX number, and your address. Also remember to include your website address; this is a great way for people to find out more about your business.
Use a font that is easy to read, and 2-3 colors (plus black and white). The color red doesn’t work with all designs, but really stands out. Try highlighting part of the text to make the words jump out at your prospective buyer. Find an image or a clip art that is related to the business or theme. Your business card design should be neat, and convey an image of trust.
Your theme (or logo) is the cement between you and your company. Your logo should reflect the professionalism your business is known for. Whatever you decide to use should be a clear symbol of high quality to enhance the image of your company. This symbol will become an important element in building brand recognition.
Keep in mind; you could be using both sides of the card. Improve your image by adding a checklist, a quote, or a testimonial to the back of the business card design. The cost to use both sides in not that much more, and sets your card apart from most business cards.
Don’t bore your customers or clients by telling them how great you are. People don’t care about that. They want to know what it is you have to offer. Give people a reason to contact you by knowing what it is that makes them buy. Develop an image of quality and professionalism with a great business card design.