Creating business cards is not all it is cracked up to be. When people think of business cards, they think of a small piece of paper that gives them information. Many businesses have them, but don’t particularly value them, treat them as an opportunity to build a lifelong profitable relationship with a client or customer. In general, people take for granted how much time and effort goes into creating those perfect business cards that will consistently win you the ultra profitable long term business relationships. In general, the only business cards that take a short time to create are those that are unorganized and cheap. They don’t win you long term relationships. At best its a thinly veiled attempt to fit in, but not stand out.
There are three steps to creating notable and outstanding business cards. The process of creating business cards is not hard, but does require some time investment.
Decide which image you want to establish. This is the first step, and although you might think this will not be time consuming at first, you will soon find it might be the hardest step you have. This is essentially the most important when creating business cards. The image is the basis for the rest of the steps. When an image is stated, this describes the brand. A brand is extremely important to a business because that is how consumers identify with a business. A brand can either be created form the company or from the consumer. It is a better plan for the company to establish a brand.
Business Card Graphic Design
When you are creating a layout for your business cards, you need to make sure it does what it is important. Communicate your Brand in the manner you want. For example, you will want all contact information on the card. Typically, this will be name, email, phone number, fax number and often time’s cell phone number. Generally, you want your client to be able to contact you in any way possible. In today’s market, business websites are often included on the business cards. Social Networking IDs can be on there as well like Twitter. The more information you include on the card, the better chance at contact you will have. Another aspect in design layout you want to consider is the target market you are trying to reach. If it is a specific niche market, you can be more detailed. With whichever market, always make sure the information is laid out cleanly and it is easily read. White space is important in your design. If you are not using a professional design service, remember that. It’s very important.
Pay special attention to special effects you can add to cards. Business cards are typically not very elaborate, but clean cut. Some nice business like additions you can make to your business cards are rounded edges, gloss finish, photos, metallic inks, and special cuts of the card. Make sure you do not get carried away or it will look over the top. Too much is just as bad as too little. Stay within reason and never make a card look too gaudy and flashy. Most people look for a nice presentation with information that is easy to locate. This is often a tough concept to achieve.
Select Your Business Card Printer
Find a printer (usually the designer) that is able to meet your needs. If you are looking for a quality printing job, there are places online that can meet those needs. The best way to find these resources is check out several online printers who often have portfolios of their work as well as to survey your social network for great card designs. Typically, a good quality site will have a FAQ page or a walk through of their processes. Many times they will have both.
To create good quality business cards, you will need to follow these instructions. While going with the cheapest printer is a choice, do not go with the cheapest, printer unless you are just using your card as a place holder in a conversation. If you intend to use it to build a good business relationship, then invest in a good business card. Make a good impression with your business cards and go with a professional that will be able to assist you in your needs.